As Internet users become more dependent on the Internet to store information, are people remember less? If you know your computer will save information, why store it in your own personal memory, your brain? Experts are wondering if the Internet is changing what we remember and how.
In a recent study, Professor Betsy Sparrow conducted some experiments. She and her research team wanted to know the Internet is changing memory. In the first experiment, they gave people 40 unimportant facts to type into a computer. The first group of people understood that the computer would save the information. The second group understood that the computer would not save it. Later, the second group remembered the information better. People in the first group knew they could find the information again, so they did not try to remember it.
In another experiment, the researchers gave people facts to remember, and told them where to find the information on the Internet. The information was in a specific computer folder (文件夹). Surprisingly, people later remember the folder location (位置) better than the facts. When people use the Internet, they do not remember the information. Rather, they remember how to find it. This is called "transactive memory (交互记忆)"
According to Sparrow, we are not becoming people with poor memories as a result of the Internet. Instead, computer users are developing stronger transactive memories; that is, people are learning how to organize huge quantities of information so that they are able to access it at a later date. This doesn't mean we are becoming either more or less intelligent, but there is no doubt that the way we use memory is changing.
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Forget Cyclists, Pedestrians are Real Danger
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Albert Einstein was born in 1879. As a child, few people guessed that he ______ a famous scientist whose theories would change the world.
Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”
Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.
Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”
Blanks (1) through (4) are based on the following conversation.
Complete the form. Write ONE WORD for each answer.
Class Diary (June 13-19)
| SUN |
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| MON | (1) ______ for after-class activity application |
| TUE | |
| WED | Handing in three student (2) ______ |
| THU |
Basketball Club meeting |
| FRI |
Filling in a form with up-to-date personal data |
| SAT |
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In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women’s cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
Your house may have an effect on your figure . Experts say the way you design your home could play a role in whether you pack on the pounds or keep them off . You can make your environment work for you instead of against you . Here are some ways to turn your home into part of diet plan.
Open the curtains and turn up the lights . Dark environments are more likely to encourage overeating , for people are often less self-conscious（难为情）when they’re in poorly lit places-and so more likely to eat lots of food . If your home doesn’t have enough window light , get more lamps and flood the place with brightness.
Mind the colors . Research suggests warm colors fuel our appetites . In one study , people who ate meals in a blue room consumed 33 percent less than those in a yellow or red room . Warm colors like yellow make food appear more appetizing , while cold colors make us feel less hungry . So when it’s time to repaint , go blue.
Don’t forget the clock-or the radio. People who eat slowly tend to consume about 70 fewer calories（卡路里） per meal than those who rush through their meals. Begin keeping track of the time, and try to make dinner last at least 30 minutes, And while you’re at it, actually sit down to eat. If you need some help slowing down , turn on relaxing music. It makes you less likely to rush through a meal.
Downsize the dishes, Big serving bowls and plates can easily make us fat. We eat about 22 percent more when using a 12-inch plate instead of a 10-inch plate. When we choose a large spoon over a smaller one, total intake（摄入） jumps by 14 percent. And we’ll pour about 30 percent more liquid into a short, wide glass than a tall, skinny glass.
On one of her trips to New York several years ago, Eudora Welty decided to take a couple of New York friends out to dinner. They settled in at a comfortable East Side cafe and within minutes, another customer was approaching their table.
“Hey, aren’t you from Mississippi?” the elegant, white-haired writer remembered being asked by the stranger. “I’m from Mississippi too.”
Without a second thought, the woman joined the Welty party. When her dinner partner showed up, she also pulled up a chair.
“They began telling me all the news of Mississippi,” Welty said. “I didn’t know what my New York friends were thinking.”
Taxis on a rainy New York night are rarer than sunshine. By the time the group got up to leave, it was pouring outside. Welty’s new friends immediately sent a waiter to find a cab. Heading back downtown toward her hotel, her big-city friends were amazed at the turn of events that had changed their Big Apple dinner into a Mississippi state reunion (团聚).
“My friends said: ‘Now we believe your stories,’” Welty added. “And I said: ‘Now you know.These are the people that make me write them.’”
Sitting on a sofa in her room, Welty, a slim figure in a simple gray dress, looked pleased with this explanation.
“I don’t make them up,” she said of the characters in her fiction these last 50 or so years. “I don’t have to.”
Beauticians, bartenders, piano players and people with purple hats, Welty’s people come from afternoons spent visiting with old friends, from walks through the streets of her native Jackson, Miss., from conversations overheard on a bus. It annoys Welty that, at 78, her left ear has now given out. Sometimes, sitting on a bus or a train, she hears only a fragment(片段) of a particularly interesting story.